Mercedes BLANCO

VP, International Business Development

Mercedes Blanco, CMP, CIS, CHDM - native from Spain and living in Miami since 2014 - is a Corporate Leader Executive in Global Travel & Hospitality with a solid record on International Sales and Marketing Strategies. She has over 14 years of experience in the hospitality industry meanwhile volunteering at SITE, HSMAI, MPI and teaching at several universities. Currently she is responsible for the strategic development of social media as Vice-President at BCV Social, a RateGain company.

For more info please visit: www.linkedin.com/in/mercedesblancoanton


VP International Business Development – BCV SOCIAL (2019-Present)
Director of Sales – BCV SOCIAL (2017-2018)
Sr. Sales Manager North America – MARITIM HOTELS (2014-2016)
Business Development Manager - VALUE RETAIL (2013-2014)
International MICE Sales Manager – PORTAVENTURA BUSINESS & EVENTS (2011-2012)
Marketing & Communications – MICROSOFT (2009-2010)
Account Manager - AC HOTELS BY MARRIOT (2006-2008)


HARVARD UNIVERSITY, Boston, MA, USA – PDP Digital Marketing, 2018
IE BUSINESS SCHOOL, Madrid, Spain – MD Tourism Management, 2012
UOC UNIVERSITY, Barcelona, Spain – BS Public Relations and Advertising, 2012
CAMILO JOSÉ CELA UNIVERSITY, Madrid, Spain – MD Diplomatic & Business Protocol, 2009
URV UNIVERSITY, Tarragona, Spain – BS Tourism Management & Hospitality, 2006


HSMAI Carolinas, Greensboro, USA – Digital Marketing & Social Selling (2019)
GHL annual meeting, Bogota, Colombia – Social Media Best Practices in Hospitality (2019)
HSMAI Gulf Chapter, Memphis, USA – Social Media Best Practices in Hospitality (2019)
HSMAI CDMX, MEXICO – Digital Strategies (2018)
GMID, Miami, USA – Blockchain in Travel (2018)
Caribe University, MEXICO – Social Media Trends (2017)
HSMAI SF, Miami, USA – Virtual Reality (2017)
FIU, Miami, USA – Professor Hospitality & Tourism Management (2015-2017)
IE Business School, SPAIN – Master Tourism Management (2013-16)
CVB Cancun & Caribe University, MEXICO – Shopping Tourism (2014)
IE Business School, SPAIN – Globe Shopper (2014)
IE Business School, SPAIN – Shopping tourism as an economic engine (2013)
IE Business School, SPAIN – Optimizing investment in Business Travel (2013)
IE Business School, SPAIN – The strategic value of meetings and events (2012)
Nebrija University, SPAIN – Master Tourism (2012-14)


CIS (Certified Incentive Specialist) SITE (Society for Incentive Travel Excellence) 2016
CHDM (Certified Hospitality Digital Marketer) HSMAI (Hospitality Sales Marketing Intl. Assoc.) 2015
CMP (Certified Meeting Professional) CIC (Convention Industry Council, US) 2014
HSMAI South Florida (board of directors 2015-2018)
IE Business School (board of directors 2013-2016)
MPI (member 2011-2015)