Hospitality Tech & Marketing Summit 2019

7-8 de Octubre 2019 | WTC, CDMX

Mercedes BLANCO

VP, International Business Development

Mercedes Blanco, CMP, CIS, CHDM - native from Spain and living in Miami since 2014 - is a Corporate Leader Executive in Global Travel & Hospitality with a solid record on International Sales and Marketing Strategies. She has over 14 years of experience in the hospitality industry meanwhile volunteering at SITE, HSMAI, MPI and teaching at several universities. Currently she is responsible for the strategic development of social media as Vice-President at BCV Social, a RateGain company. For more info please visit: www.linkedin.com/in/mercedesblancoanton

PROFESIONAL EXPERIENCE
VP International Business Development – BCV SOCIAL (2019-Present)
Director of Sales – BCV SOCIAL (2017-2018)
Sr. Sales Manager North America – MARITIM HOTELS (2014-2016)
Business Development Manager - VALUE RETAIL (2013-2014)
International MICE Sales Manager – PORTAVENTURA BUSINESS & EVENTS (2011-2012)
Marketing & Communications – MICROSOFT (2009-2010)
Account Manager - AC HOTELS BY MARRIOT (2006-2008)

EDUCATION
HARVARD UNIVERSITY, Boston, MA, USA – PDP Digital Marketing, 2018
IE BUSINESS SCHOOL, Madrid, Spain – MD Tourism Management, 2012
UOC UNIVERSITY, Barcelona, Spain – BS Public Relations and Advertising, 2012
CAMILO JOSÉ CELA UNIVERSITY, Madrid, Spain – MD Diplomatic & Business Protocol, 2009
URV UNIVERSITY, Tarragona, Spain – BS Tourism Management & Hospitality, 2006

LECTURER - SPEAKER
HSMAI Carolinas, Greensboro, USA – Digital Marketing & Social Selling (2019)
GHL annual meeting, Bogota, Colombia – Social Media Best Practices in Hospitality (2019)
HSMAI Gulf Chapter, Memphis, USA – Social Media Best Practices in Hospitality (2019)
HSMAI CDMX, MEXICO – Digital Strategies (2018)
GMID, Miami, USA – Blockchain in Travel (2018)
Caribe University, MEXICO – Social Media Trends (2017)
HSMAI SF, Miami, USA – Virtual Reality (2017)
FIU, Miami, USA – Professor Hospitality & Tourism Management (2015-2017)
IE Business School, SPAIN – Master Tourism Management (2013-16)
CVB Cancun & Caribe University, MEXICO – Shopping Tourism (2014)
IE Business School, SPAIN – Globe Shopper (2014)
IE Business School, SPAIN – Shopping tourism as an economic engine (2013)
IE Business School, SPAIN – Optimizing investment in Business Travel (2013)
IE Business School, SPAIN – The strategic value of meetings and events (2012)
Nebrija University, SPAIN – Master Tourism (2012-14)

MEMBERSHIPS & CERTIFICATIONS
CIS (Certified Incentive Specialist) SITE (Society for Incentive Travel Excellence) 2016
CHDM (Certified Hospitality Digital Marketer) HSMAI (Hospitality Sales Marketing Intl. Assoc.) 2015
CMP (Certified Meeting Professional) CIC (Convention Industry Council, US) 2014
HSMAI South Florida (board of directors 2015-2018)
IE Business School (board of directors 2013-2016)
MPI (member 2011-2015)

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Coctel oficial patrocinado por:


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CONTACTOS

Dalia CASTILLO ANDRADE
Directora Coba Events
dcastillo@cobaevents.com
+52 (55) 6719 3070



Edwin OROPEZA
Ventas
eoropeza@cobaevents.com
+52 (55) 3547 8696



Alexa SOLORIO
Ventas
asolorio@cobaevents.com
+52 (55) 6725 1086



Libni AGUIRRE
Marketing
laguirre@cobaevents.com
+52 (55) 8663 4010

Javier PUENTE
Presidente HSMAI
javi@casapepe.com



Male VILLEGAS
Directora General
dirección@hsmaimexico.org

HSMAI es la principal fuente de información de mercadotecnia y ventas, desarrollo de negocios y networking para los profesionales de todos los segmentos de la industria de la hospitalidad. Nuestra Organización fue fundada hace 85 años y actualmente cuenta con más de 7,000 socios en 35 países.

Con amplia experiencia en la organización de eventos nacionales e internacionales somos capaces de brindar y diseñar un plan a la medida para cada empresa.