Hospitality Tech & Marketing Summit 2019

October 7-8, 2019 | WTC, CDMX

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HTM SUMMIT 2019

Hospitality Tech & Marketing Summit 2019 in WTC, CDMX, a venue between professionals from the hospitality industry to interact with suppliers and gurus setting the future of global tourism.

CONFERENCE PROGRAM

October 7, 2019 | WTC,CDMX

  • After 10 years with permanent growth rates and the strong development of multidisciplinary destinations, Mexico ranks in the 6 most visited countries in the world and with the ability to double numbers. Resources to be exploited are not lacking. But what information helps us understand where Mexico is really standing? Its a position of movement or stagnancy? How much do the public and private sectors scale in development? Who had merit and who is to blame for what? How did we get here?

  • The hegemony of the large turístic groups online in distribution it's being threatened. In one way the big chains are entering to the market of touristic apartments in distribution and operation channels like the backpackers, also independent hotels or apartments want part of this. In other way the technology presents solutions than invite us to dream in a great future. ¿What is true and what is a legend of this? ¿The entrance in the new players of the distribution will get less commissions and what about the PVP? ¿Blockchain could save the opposite of insecure, confirmation automatic or entrance in the market? ¿ Could the Artificial intelligence respect the privacy in the consumerism? ¿ We will be faithfull the searched generalist or in the oficial page?

  • The song “Cielito lindo” is the new hymn for the tourist that discover “Canta y no llores= Sing and donT cry” is the best option to cover the expectative in the industrial turistic in Mexico. From the apathy of the big city to the surprise of a smile, a smell, try hot food, Mayahuel presenting his rabits, a hat, or the mask in the sand… Find moments nor monuments, the new traveler its carred away from their sense and the moments capture for the digital eternity. ¿Its Mexico leader in the world in experiences or turistic resources? ¿How could we professionalize the experience without failing in the masificacion? Be a Mexican its something unique, ¿create its not copy?

  • At the same time with Thomas Cook the starts in the comercialitation the firts was “Tours”, a lot of rich people get out of the indutries in England to know people, landscapes, gastronomy, traditions. Then apears the turist and the traveler with two visions in a same habit... Travel. The energy of developing of global in medium class at the same time the saturation of many products turitics, have forced to offer products that disconect the colective visit, the guide or the sensation of escape of the mass tourism. Today we believe in experience for the tourist that dont want be tourist. The ones who search the digital experience, the ones who escape the contact about the autentic or the local. Products that gets excelent results without a real value. ¿What is luxury when there is anything tangible? ¿Its the exclusive associates to the price? que llegan a la excelencia sin un valor tangible. ¿Wich Markets are allow to pay more to include experience mindfull? mercados están dispuesto a pagar más por experiencias mindfull? ¿Wich Mexicans destinations and products could explote much more face to face the new visits generations?

October 8, 2019 | WTC,CDMX

  • The digital of the opinions help us to leaving behind the obsolete stars based on quantification service and allow the products generation get another experience to another, a personality to another, a travel to another. Today the progress of leaders of opinion, influencers, and the artificial intelligence could update to decisiones of selling or generate a expectative control in the trip of the consumer. ¿ should exist a regulation in the artificial intelligence? ¿are the influencers the commercial flight of the emotions to discover? ¿What is coming after the expectation in base of opinions? ¿They decide or guide for you? ¿How can Mexico guide the generation of expectatives in our future travelers?

  • ¿ Does the recepcionist dream with electrick sheeps? Somewhere in the world exist a robot waiting to get away your job, and a businessman ready to buy it. We need reinvent our job positions, lets question the nocturn auditors, the revenue manager or the agencys in advertaising or travelers. ¿All the touristic products need the same level of information? ¿The attention of a person its a luxury product? ¿ Should we concentrate in aplicate technology or culture? ¿What moment its optimum for aplicate a new technology? ¿When its diferent or was before tried?

SPEAKERS

Salim ARKUCH

Vicepresident

Freddy DOMINGUEZ

Vicepresident

Jordi LLORENS

CEO

Mario MOLINA

Senior Manager

Enrique CALDERÓN

Vicepresident

David FUENTES

Consultancy Director

Javier PUENTE

HSMAI President

Gerardo de la VEGA

Founder

Francisco Sordo

Director Regional

Valeria CASTRO

Director of Inventory and Price Optimization

Vladimir MAYLLEN

CEO

Jorge CEJUDO

Artist

Massimo BALDO

Country Manager

Ismael CARVALLO

Philosopher

Federico USUANI

Chief Digital Officer & Co-Founder

Fernando GALLARDO

Speaker

Jordi SASTRE

Founder & CEO

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EXHIBITOR

  • Company + 1 Participant
  • Master Conferences
  • Business Lunch
  • Networking Coffee Break
  • Cockatil Networking
  • Schedule of BtoB meetings
Packages

VISITOR

  • Exhibition area
  • Business Lunch
  • Networking Coffee Break
  • Cockatil Networking
  • Schedule of BtoB meetings
Packages


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CONTACTS

Dalia CASTILLO ANDRADE
Directora Coba Events
dcastillo@cobaevents.com
+52 (55) 6719 3070



Edwin OROPEZA
Ventas
eoropeza@cobaevents.com
+52 (55) 3547 8696



Alexa SOLORIO
Ventas
asolorio@cobaevents.com
+52 (55) 6725 1086



Libni AGUIRRE
Marketing
laguirre@cobaevents.com
+52 (55) 8663 4010

Javier PUENTE
Presidente HSMAI
javi@casapepe.com



Male VILLEGAS
Directora General
dirección@hsmaimexico.org

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.

With an extensive expertise in organizing both national and international events, we are capable of designing a plan that fits every company’s needs.