October 7, 2019 | WTC,CDMX

• 09:30 - 10:30

  Inauguration conference ¿Where we are?

  After 10 years with permanent growth rates and the strong development of multidisciplinary destinations, Mexico ranks in the 6 most visited countries in the world and with the ability to double numbers. Resources to be exploited are not lacking. But what information helps us understand where Mexico is really standing? Its a position of movement or stagnancy? How much do the public and private sectors scale in development? Who had merit and who is to blame for what? How did we get here?

• 10:30 - 11:30

  Inaugural Pannel ¿How did we get here?

• 12:30- 13:30

  OTAs 4.0 Artificial intelligence to blockchain

  The hegemony of the large turístic groups online in distribution it's being threatened. In one way the big chains are entering to the market of touristic apartments in distribution and operation channels like the backpackers, also independent hotels or apartments want part of this. In other way the technology presents solutions than invite us to dream in a great future. ¿What is true and what is a legend of this? ¿The entrance in the new players of the distribution will get less commissions and what about the PVP? ¿Blockchain could save the opposite of insecure, confirmation automatic or entrance in the market? ¿ Could the Artificial intelligence respect the privacy in the consumerism? ¿ We will be faithfull the searched generalist or in the oficial page?

• 15:00- 16:00

  Beyond the experience: disruptive products “Made in Mexico”

  The song “Cielito lindo” is the new hymn for the tourist that discover “Canta y no llores= Sing and donT cry” is the best option to cover the expectative in the industrial turistic in Mexico. From the apathy of the big city to the surprise of a smile, a smell, try hot food, Mayahuel presenting his rabits, a hat, or the mask in the sand… Find moments nor monuments, the new traveler its carred away from their sense and the moments capture for the digital eternity. ¿Its Mexico leader in the world in experiences or turistic resources? ¿How could we professionalize the experience without failing in the masificacion? Be a Mexican its something unique, ¿create its not copy?

• 17:00- 18:00

  The new tribes Tourism after the millennials

  At the same time with Thomas Cook the starts in the comercialitation the firts was “Tours”, a lot of rich people get out of the indutries in England to know people, landscapes, gastronomy, traditions. Then apears the turist and the traveler with two visions in a same habit... Travel. The energy of developing of global in medium class at the same time the saturation of many products turitics, have forced to offer products that disconect the colective visit, the guide or the sensation of escape of the mass tourism. Today we believe in experience for the tourist that dont want be tourist. The ones who search the digital experience, the ones who escape the contact about the autentic or the local. Products that gets excelent results without a real value. ¿What is luxury when there is anything tangible? ¿Its the exclusive associates to the price? que llegan a la excelencia sin un valor tangible. ¿Wich Markets are allow to pay more to include experience mindfull? mercados están dispuesto a pagar más por experiencias mindfull? ¿Wich Mexicans destinations and products could explote much more face to face the new visits generations?

CONFERENCES PROGRAM

NETWORKING AREA